Increasing Your Visibility On LinkedIn
Updated: Jan 5, 2021
The one thing that everybody asks me is if recruiters use LinkedIn. The answer is yes. We do. And yes, you should be on it. But if you are an active job seeker, it's not enough to simply upload your resume and sit back waiting for a call. Here are a few tips from a headhunter about how to better use LinkedIn to your advantage:
Make your profile search-friendly. The best thing about LinkedIn is that everyone is on it. Of course, that's the worst thing about LinkedIn too. As a recruiter, I use LinkedIn to identify who's who in a particular job market. But when I do a broad search, I'll often generate hundreds of names. In order to make the tool work better for me, I have to set fairly narrow parameters. I'll often specify a job title or a particular skill set. If you do not have these terms in your profile, I might miss you, even though you'd be an ideal candidate for the job. Take the time to list all of your skills.
Use common terms. Perhaps you are King of Brand Philosophy. That's cool, but if I'm searching for a Marketing Director, I might not find you. If you have a job title that is not obvious, include a subtitle that explains exactly what you do.
Join industry and functional groups. When I am doing a search, I often look at related groups to see who is a member and who is actively participating. Join groups and be an active participant. Make it easy for me to see that you are a leader in your field.
Look to see who is looking at you. You can choose to see who has been looking at your profile. If you see a recruiter has been looking at your profile, send them a message or link up with them. Having a good relationship with a few recruiters is never a bad idea. If you don't want to publicly link with a recruiter, we are always happy to get an email or a call from you.
List contact information. Make it easy for us to contact you. Recruiters are discouraged from linking up with people we don't know. We can pay to use LinkedIn's mail function but we only get so many mail opportunities each month. Unless you are the obviously perfect candidate, I might not contact you if you don't list your contact information. If you are an active job seeker, make yourself easy to find.
Be honest. If you are looking for a job, tell me that in your summary. As a recruiter, I am interested in finding people who are looking for work. It's tempting to try to hide that you are not employed but if you want to find a job, it's good to let people know that you are actively looking.